Review: Vita Liberata

As a pale girl living in Wales where the sun rarely shines but the rain empties down rather regularly, fake tan is a very prominent member of my product collection.

I tend to go through rather a lot of Dove’s summer glow body lotion with a hint of fake tan just to keep myself looking a more human colour!

I’ve tried many tans before but this one was new on the market, and on offer, hurrah!

I bought this Vita Liberata Self Tan Gel from Boots whilst it was reduced to a much more purse friendly £14.99 from its original price of £22.49

The packaging states:

If you have very pale, hard-to-tan skin then this is your product. Organic extracts have been specially formulated to turn you golden brown in an instant and last for days (even after showering).

I fully believe this person is me! I was a bit nervous at the thought of using a product titled ‘Extra Rich Silken Chocolate’ as although I wanted to be tanned, I didn’t want to be orange or even worse, mahogany!

Let’s get the details out the way…the reason I bought this tan (aside from the discount) was the fact that this tan is:

Paraben Free

Perfume Free

Not tested on Animals

and lastly…Organic!

I was tempted by the mousse as I always am, I find them much easier to use than sprays and I’ve never really tried a lotion.

But decided it was time to try one, particularly as I worked out that the mousse was so much more expensive per 100ml than the lotion.

For once, being thrifty paid off!

This Vita Liberata tan went on an absolute dream!

I’d been scrubbing and exfoliating and moisturising for a good few days before I applied this product, meaning that I had a good base to start with.

After reading the instructions again since my applications I am a little concerned…it says to use 2-3 pumps of product per limb and I most definitely used at least 6 ha, and that was on my arms!

The packaging btw is beautiful, showing a wonderfully bronzed body on the side that to be honest is probably very true to the colour that I turned out to be!

I also like the packaging of the tan itself, brown so wont get covered in mucky hand prints from tanning but shimmery and quite simple in design.

The nozzle was so easy to use, and whilst the tiniest bit comes out for each pump i would much rather this than too much and then waste the product.

As you can see from the product on my hand, 1 pump is a tiny amount!

Maybe my pump is working incorrectly if you are meant to use 2-3 pumps as I’m sure that wouldn’t cover most peoples arms surely?!

It’s quite a dark colour but blends easily and evenly, giving you a tanned colour instantly and meaning it’s very easy to see any missed parts.

I did take photos of my limbs after using this product but unfortunately they’ve disappeared off blogger :S

But you can just about see in the picture above where the tan had started to develop into a beautiful even colour that looks really natural.

I would say I was worried I’d look like an extra off the Simpsons, it’s quite yellow toned which I’ve never noticed before with a self tan so maybe bear that in mind if you use it!

I definitely didn’t turn out that way though, the colour was absolutely beautiful and true to their word did take a good few days to fade.

It even comes with detailed instructions on what to do and not to do, for example with this tan you shouldn’t moisturise before application, which is something I’ve always done with other tans to help it sink in evenly and most of them suggest you do this particularly around knees, elbows etc

Overall I was really impressed with this tan, I love St Tropez but it’s expensive and this was a welcome break for my purse.

After 3 different full body applications I can safely say there is plenty left in the bottle and am not even half way through, whereas with the St Tropez mousse the bottle would be near empty by now.

Have you used this brand of tanning products before?

M has had a spray tan done with their products and absolutely loved it too.

I will certainly be checking out the other products they have available…as soon as I get some money rolling into my account again!

What other tanning brands do you use and recommend?

L xxx


  1. Maddy
    June 9, 2012 / 9:34 am

    hey, I've never used any tanning products for fear of turning orange! Like you I'm very pale and also clumsy which never bodes well for fake tan but looks like this one might be ok. Thanks for that, solving my fake tan quandry! xx

    • C.S.I Beauty Blog
      June 9, 2012 / 11:48 pm

      It's a little scary looking as its so dark, and compared to my skin tone so yellow I was worried I'd look like a Simpson ha but it came out a lovely realistic colour xx

  2. Charlee Greenhalgh
    June 9, 2012 / 10:42 pm

    I've never used fake tan before, but this sounds great and yay for the bargain! I really love the packaging also :)Charlee

    • C.S.I Beauty Blog
      June 9, 2012 / 11:49 pm

      Me too! It really was amazing, I'm definitely going back for more, 3 for 2 offer please Boots! 🙂 xx

  3. AspirationsOfGlam
    June 10, 2012 / 11:34 pm

    When my latest St Tropez bottle runs out (hopefully in a while I have a holiday booked!) I am torn between purchasing this product of the St Tropez extra dark. I hav reason to believe thus brand do a 2-3 week tan. The concept seems like heaven! Fab review, great blog girls! Ive subscibed…also from Wales yayyyy.Lizhttp://www.aspirationsofglam.blogspot.comxxx

    • C.S.I Beauty Blog
      June 11, 2012 / 12:06 am

      I've heard the same but I was so bamboozled by the products on display I can't remember what they said! It's definitely worth a purchase though and I'm tempted to buy their other products too! 🙂

  4. Andrea Laura
    April 26, 2013 / 2:02 pm

    It is nice to see an article dedicated to this important topic. Thank you for more

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